DARTable Gems
Dallas Area Rapid Transit (DART)
With a focus on promoting sustainable and accessible exploration of Dallas, this campaign designated over 100 destinations as "DARTable Gems." #DARTableGems helped to share experiences and support local businesses, leading to increased awareness and engagement with DART. The team received the Marketer of the Year Award in Integrated Campaigns from the Dallas/Fort Worth American Marketing Association (DFW AMA) for their work. The campaign's success not only benefits DART but also creates opportunities for DART riders and promotes the city as a whole.
Dart to DFW
The "DART to DFW" campaign showcased the convenience of using DART to travel to and from the Dallas/Fort Worth International Airport. Through social media and outdoor ads, we emphasized the cost savings, stress-free experience, and time benefits of using public transportation. We also partnered with local businesses to offer exclusive discounts and packages for DART users. The campaign successfully encouraged more people to choose public transportation for their travel needs.
