It’s All in the Look.
Working with Vari, we often had a catalog of products to share with our consumers, but that never really gained any brand affinity or recognition. To reverse that we created a product lookbook, emphasizing the luxury finishes and adaptable offerings, elevating the quality in the brand name.
The design behind the page layout was to create as much breadth as possible, by using a wider page format. And balancing the product specific pages and full environmental photography to allow the viewer to analyze what product we offer in the space, but also how transformative it looks in different spaces. Additionally incorporating the branded color on key company values and offerings. These were used as a sales asset sent to multiple clients, direct mailer and incorporated into larger product packaging.
Vari Education
Classrooms only take up, on average, 25-30% of spaces on a university campus. This leaves a lot of other types of spaces: offices, cafes, gathering areas, libraries, study rooms, and more. As students come and go, as universities expand, and as technology rapidly evolves, educational institutions are looking to set themselves up for the reconfigurations they’re undoubtedly going to have to make to accommodate the next year’s students. They need to do the most with the least amount of money while having the ability to meet the school’s needs for future growth and innovation.
A request for a new marketing asset was needed to aid in creating awareness that Vari is more than just a desk, and to help jumpstart conversations with decision-makers in educational institutions. In order to easily showcase the ease of use and flexibility of Vari products, we created an animated rendering by providing storyboards, art direction of set design, and camera movements to a third-party rendering company, we were able to provide a simple marketing solution.
The Dallas Zoo
