Do the Zoo
The "Do the Zoo" campaign used the hashtag #DotheZoo to promote the Dallas Zoo as a more interactive and engaging experience for visitors. Through social media, email marketing, and digital ads, the campaign reached a broader audience, resulting in the Dallas Zoo exceeding their attendance and membership goals for the year. The campaign won multiple awards, including a Dallas ADDY Award and a Telly Award.
So Many Reasons to Say Wow
By encouraging visitors to share their experiences using the hashtag #MyDallasZoo, the user-generated content and social media campaign succeeded in highlighting the wonder and emotional connections that visitors could experience at the Dallas Zoo. This initiative helped create a sense of community and was effective in increasing attendance and engagement, resulting in a significant increase in social media followers and user-generated content. It also won several awards, including a Dallas ADDY Award and a Telly Award.
